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International Marketing
by Dana-Nicoleta Lascu? International Marketing | READ MORE ?
- Language: english
- Release date: February 4, 2008
- ISBN: 9781426628467 (1426628463)
- Publisher: Atomic Dog Publishing
- Author: Dana-Nicoleta Lascu
- Format: paperback, 518 pages
About The Book
International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.
FictionBook book International Marketing Dana-Nicoleta Lascu download. PDF ebook International Marketing on iPhone on Kobo. TXT International Marketing buy for Mac. Hardcover book International Marketing by Dana-Nicoleta Lascu read on IndieBound.
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